APPROACH

                          • Process raw images and transform unstructured data into structured data formats
                          • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
                          • Provide an analytics platform with BI & reporting capabilities for the end business users.

                          KEY BENEFITS

                          • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
                          • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

                          RESULTS

                          • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
                          • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

                          538porm