We proposed to enable this using the following approaches:

                          • Data exploration to understand and analyze data
                          • A robust data-design on the client’s new SFDC Lightning Platform to meet business requirements
                          • Data consolidation and cleansing using de-duplication process, ERP linkages and data enrichment through 3rd?party data
                          • Recommendation for a parent-child hierarchy set up
                          • Data governance to ensure availability of high-quality data

                          KEY BENEFITS

                          • The client now had access to centralized customer data that enabled better customer visibility
                          • The parent-child hierarchy set-up allowed the client to identify cross sell opportunities, prospects and dormant customers across its SBUs
                          • Integration of data from multiple sources enabled the sales leadership and executives to monitor, predict and drive growth strategies


                          • Integrated master data on SFDC lightning platform enabled sales reps in creating cross-sell opportunities valued over USD 4.6M within three months
                          • Detailed reports and dashboard created on new SFDC Lightning platform for individual and overall business segments have helped provide insights for decision making to leadership and sales teams