APPROACH

                          To solve this problem, we leveraged AI Data Cleanser to –

                          • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
                          • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

                          KEY BENEFITS

                          • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
                          • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms

                          RESULTS

                          • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
                          • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate

                          538porm