APPROACH

                          We used AI Data Cleanser to

                          • Cleanse and standardize customer data across 300k customer accounts using proprietary machine learning algorithms
                          • Used 3rd party sources to enrich & validate customer data
                          • Provided centralized customer data management with endpoints to database and BI systems
                          • Enabled data monitoring for ongoing data & exception management
                          • Provided a reinforcement feedback loop for business users to pass feedback (if required) and override machine learning algorithm results

                          KEY BENEFITS

                          Key Benefits:

                          • Integration of data across systems (ERP, CRM, 3rd party, etc.) enabled sales leadership and executives to monitor, predict and drive growth strategies
                          • The solution ensured customer duplication was handled within and across systems through the creation of ‘golden records’
                          • AI Data Cleanser’s AI augmented solution gave our client better visibility into their customer data thus improving the overall customer relationship

                          RESULTS

                          • The client saw a $4 M increase in annual sales impact through cross-sell/ up-sell opportunities driven by a better understanding of customer base & hierarchies

                          538porm