APPROACH

                          We helped the client by building customer profiles for all customers who visited website on the basis of:

                          1. Website activity
                          2. Transactional behavior over a period of one year
                            • Revenue generated prior to and post RFQ submission
                            • Days taken to transact post RFQ submission
                          3. Customer Demographics
                            • Age of customer – New/Existing customers
                            • Customer Type – Construction/Commercial customers etc.

                          Customer profiles were then used to set up targeted digital marketing campaigns and implement bundling strategy to help drive sales over the digital sales channel.

                          KEY BENEFITS

                          • Helped client determine if their website is an alternate method to conduct their business
                          • Enabled directed targeting by tracking customer behaviour on digital channels

                          RESULTS

                          • An increase in revenue generated from existing customers post RFQ submission leading to an improved relationship
                          • ~83% of customers who submit RFQs are new customers, which confirmed that the web platform is an alternate way for client to conduct their business and acquire new customers

                          538porm